Business, Local SEO, Uncategorized

Rank Higher on ChatGPT, 7 Proven Ways to Skyrocket Visibility

Posted on by athenaa

Why Ranking on ChatGPT matters

Rank Higher on ChatGPT
Rank Higher on ChatGPT

To rank higher on ChatGPT is about becoming selectable.
AI assistants like ChatGPT, Bing Copilot, and Perplexity don’t just crawl pages; they analyze, extract, and synthesize the best pieces of structured information to create answers. How do you ensure Large Language Models (LLMS), like ChatGPT, show your business to potential customers?

As AI search grows, your visibility depends on how easily large language models can understand, trust, and reuse your content.

In June 2025 alone, AI search referrals spiked 357% year-over-year, showing that ranking high in LLMs is quickly becoming essential.

Let’s explore seven proven ways to skyrocket your visibility in AI-driven search.

1. How to Build Strong Site Authority Signals

How to rank higher in ChatGPT

Both AI and Google Systems reward credible, transparent, and verifiable brands.

Meaning, if your website doesn’t show who you are, where you operate, or why you’re trustworthy, AI crawlers will downrank or ignore it.

Conversely, if you take the time to post your credentials and share the story of who you are, you will rank higher on ChatGPT and other LLMs.

What can you do to build more authority on your webpage?

  • Add an About page, with your mission, story, and values.
  • Display author bios with credentials and photos.
  • Show “last updated” dates on posts.
  • Add testimonials from previous happy customers.
  • Include a contact page with your city or service area
  • Link to verified social media posts

AI uses all the elements listed above as authority indicators, proving that your content is written by someone deeply ingrained in the subject, with real expertise.

2. How to create AI-Friendly Structured Content

To rank higher on ChatGPT, you must write to match the way AI reads. That is, clear, concise, and in layman’s terms.

LLMs don’t read top to bottom; they read the pages in “chunks” that represent individual ideas. Each chunk competes for inclusion in answers.

So, the goal is to get your content as close as possible to what LLMs like to read.

How do you structure your content for AI?

  • Use question-based headings like “How do you rank higher on ChatGPT?”
  • Start with a clear, complete answer in the first two sentences.
  • Keep paragraphs under three sentences.
  • Use bullets, numbered lists, and tables for clarity.
  • Include a FAQ section and glossary when relevant.

Here are examples of AI optimized sentences

Not AI optimizedAI optimized
“Our services cover everything you need to know.”“Our services include three core areas: strategy, design, and training.”
“This article discusses GEO and its benefits.”“In this guide, you’ll learn exactly how to optimize for GEO so your content is quoted by AI assistants.”
“Ranking higher in AI is complicated and requires many factors…”“To rank higher on ChatGPT, you need authority, structure, and clear language AI can parse.”

3. How to Use Schema and Technical SEO to help AI understand your content

Schema markup is your translator for AI systems. It tells ChatGPT, Bing, and Google what your content means, not just what it says.

What should Schema be used for?

  • Articles: To identify blog content.
  • FAQs: To label the question and answer pairs.
  • Products: Clarify the use and meaning of products, if applicable.
  • Breadcrumbs and TOC links: To clarify structure.

What are the elements of technical SEO?

  • Fast load time (PageSpeed 85+)
  • Mobile responsiveness
  • SSL certificate
  • Short, clean URLs (< 80 characters)
  • No broken links
  • Accessibility: alt text, readable fonts

4. How to Write Snippable Content That ChatGPT Can Read and Reuse

The way ChatGPT presents the information is similar to how it reads it, not full paragraphs, but snippits.
Snippets are concise, standalone lines or paragraphs that answer questions directly.

How to create snippable content:

  • Write short, self-contained sentences that make sense on their own.
  • Use Q&A formats throughout your article.
  • Include lists and tables that can be easily lifted.
  • Keep punctuation simple; avoid symbols (→, ★, !).
Example

Q: How can I make my content AI-friendly?
A: Use short paragraphs, structured lists, and schema markup so AI can understand and reuse your content.

Links act as credibility bridges for both human readers and AI crawlers.

What is external linking?

  • Cite trusted sources like .gov, .edu, or major publications.
  • Always link contextually (never as raw URLs).

What is internal linking?

  • Internal linking connects related guides and pages within your site.
  • Use keyword-rich anchor text.
  • Add a Table of Contents with backlinks for structured navigation.

Internal and External link networks, help AI understand topic depth and also strengthens authority relationships on your website. Both are key for inclusion in LLM results

7. Track GEO Performance and Iterate

To continually rank higher on ChatGPT, you need to measure what’s working. At Cheddar, we help brands monitor and improve their GEO performance with real-time analytics and content audits. Contact us today to start improving your brand’s performance and connect with your customers.

What metrics do we track and work to improve?

  • Mentions of your brand or domain inside AI-generated responses.
  • Referral traffic from AI-driven sources (Copilot, Bing, Perplexity).
  • Keyword density and content position.
  • Schema validation and page speed.
  • Engagement: time on page, bounce rate, and CTR from snippets.

Final thoughts

To rank higher on ChatGPT, you must think beyond traditional SEO.
AI-driven search is built on structure, trust, and clarity.

Follow these seven proven steps, to make sure your rank higher on ChatGPT and other LLMS.

  • Build Authority
  • Craft AI friendly content
  • Use Schema
  • Craft snippable content
  • Link wisely
  • Track results

When your content is easy for humans to love and for AI to understand, visibility skyrockets across both Google and ChatGPT. At Cheddar, we don’t replace GEO for SEO, we add it, meaning more eyes on your site and revunue for your business.

How often should I update content to rank higher in ChatGPT?

Update every page on your site at least every 3-6 months, to keep up with relevance and rank higher.

Can traditional SEO alone help me rank in AI search?

Short answer, yes it can help. It helps in discovery not selection. LLMs prioritize strucutre, clarity and authority signals that goes beyond basic SEO.

How long does it take to rank higher in ChatGPT search?

Expect to see measurable improvement within 60–90 days after updating structure, schema, and authority signals.

Glossary

Large Language Model, LLMs: A Large Language Model is an advanced type of artificial intelligence trained on massive text datasets to understand, generate, and summarize human-like language. LLMs power tools such as ChatGPT, Bing Copilot, and Claude.

AI Crawlers: AI crawlers are automated systems that scan, read, and index online content so large language models and AI search engines can understand and reuse it. Similar to traditional web crawlers used by Google.

SSL Certificate: An SSL certificate (Secure Sockets Layer) is a digital security credential that encrypts the connection between a website and its visitors. It ensures data privacy, displays the HTTPS prefix in a site’s URL, and signals to search engines and AI crawlers that your site is trustworthy and secure, all of which directly support higher rankings.

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